Persona Biome provides microbial ferments direct to consumer for cosmetic use. Persona utilizes a digital platform that monitors consumer’s response to different ferments to identify the product that is most beneficial to the individual consumer. The benefits Persona provides are natural products that provide real results to the consumer, unlike most cosmetic products that are sold more on marketing and promise than results. To minimize potential ethical risks related to consumer information and product safety, Persona utilizes a secure digital platform to collect consumer responses and assesses their products using accepted dermatological test. A key feature of Persona’s platform is to collect rigorous safety and efficacy data prior to marketing their products. Furthermore, all of their products will be regarded as “generally regarded as safe” (GRAS) by the FDA. Therefore, the risks to patients and the community from Persona’s products is expected to be low.

Persona Biome provides microbial ferments direct to consumer for cosmetic use. Persona utilizes a digital platform that monitors consumer’s response to different ferments to identify the product that is most beneficial to the individual consumer. The benefits Persona provides are natural products that provide real results to the consumer, unlike most cosmetic products that are sold more on marketing and promise than results. To minimize potential ethical risks related to consumer information and product safety, Persona utilizes a secure digital platform to collect consumer responses and assesses their products using accepted dermatological test. A key feature of Persona’s platform is to collect rigorous safety and efficacy data prior to marketing their products. Furthermore, all of their products will be regarded as “generally regarded as safe” (GRAS) by the FDA. Therefore, the risks to patients and the community from Persona’s products is expected to be low.